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</o:shapelayout></xml><![endif]--></head><body lang=DE-CH link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal>Liebe Kolleginnen und Kollegen<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal style='mso-margin-top-alt:3.0pt;margin-right:0cm;margin-bottom:3.0pt;margin-left:0cm'>Ich möchte Sie auf das vfm-Seminar<o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:3.0pt;margin-right:0cm;margin-bottom:3.0pt;margin-left:0cm'><b>«Social Listening oder: Wer spricht denn da? Informationsbeschaffung in Zeiten von User Generated Content»</b><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:3.0pt;margin-right:0cm;margin-bottom:3.0pt;margin-left:0cm'>vom <b>26.-28. November 2019</b> in Bonn hinweisen. Es sind noch Plätze frei.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Seit Inhalt «Content» ist und dieser gar «user generated», müssen Dokumentationen schnell Material zu aktuellen Ereignissen beschaffen. Wie kann aus der Flut von Social-Media-Beiträgen Brauchbares herausgefiltert werden? Im Seminar wird gezeigt, wie und wo Material beschafft werden kann und welche Aufgaben damit verbunden sind: Das Material muss recherchiert, verifiziert und Rechte müssen geklärt werden.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>Ein Tag des Seminars wird als Workshop durchgeführt. Die Teilnehmenden sind gebeten, ihre eigenen Laptops mitzubringen und vor dem Seminar Accounts bei Facebook, Twitter und Instagram anzulegen.<o:p></o:p></b></p><p class=MsoNormal><b><o:p> </o:p></b></p><p class=MsoNormal><b>Programm<o:p></o:p></b></p><ul style='margin-top:0cm' type=disc><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level1 lfo1'><span lang=EN-GB>Social Newsgathering at European Broadcasting Union, <i>Derek Bowler EBU<o:p></o:p></i></span></li><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level1 lfo1'><span lang=EN-GB>95% Schrott? </span>Leben (und arbeiten) mit Social Media, <i>Referentin angefragt</i><o:p></o:p></li><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level1 lfo1'><span lang=EN-GB>Workshop «Social Media», <i>Jan Eggers HR<o:p></o:p></i></span></li><ul style='margin-top:0cm' type=circle><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level2 lfo1'><span lang=EN-GB>Influencer- und Trend-Suche<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level2 lfo1'>Social Media-Quellen mit Google identifizieren<o:p></o:p></li><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level2 lfo1'>Bildmaterial bei YouTube und Instagram finden<o:p></o:p></li><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level2 lfo1'>Denken wie ein Fälscher<o:p></o:p></li><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level2 lfo1'>Social-Media-Kanäle für die Materialsuche: Alternative Plattformen<o:p></o:p></li></ul><li class=MsoListParagraph style='margin-left:0cm;line-height:115%;mso-list:l0 level1 lfo1'>Content Beschaffung: Alles was Recht ist<i>, Eva Pipke RTL Mediengruppe</i><o:p></o:p></li></ul><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Das ausführliche Programm und die Anmeldeinformationen finden Sie auf der <a href="http://www.vfm-online.de/seminare/2019/user-generated-content.shtml">Webseite</a> des vfm. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Bei Fragen stehe ich gerne zur Verfügung.<o:p></o:p></p><p class=MsoNormal>Freundliche Grüsse<o:p></o:p></p><p class=MsoNormal>Herbert Staub<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='mso-fareast-language:DE-CH'>Studienleiter vfm <o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:DE-CH'><img border=0 width=266 height=99 style='width:2.7708in;height:1.0312in' id="Grafik_x0020_1" src="cid:image001.png@01D58B4A.297FCDA0"><o:p></o:p></span></p><p class=MsoNormal><b><span style='mso-fareast-language:DE-CH'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='mso-fareast-language:DE-CH'>Büroadresse:<o:p></o:p></span></b></p><p class=MsoNormal><span style='mso-fareast-language:DE-CH'>Herbert Staub<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:DE-CH'>Ankerstr. 65 | CH-8004 Zürich<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:DE-CH'>+41 79 734 67 83<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:DE-CH'><a href="mailto:herbert.staub@vfm-online.de"><span style='color:#0563C1'>herbert.staub@vfm-online.de</span></a><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>